Outline for a Marketing Plan

by Tim Berry

The exact nature of your business, your marketing strategy, and the uses for your marketing plan dictate its contents. You add detail or take it away to suit your needs. In the real world you’ll want to customize your outline according to whether you are selling products or services, to businesses or consumers, or you’re a nonprofit organization.

Palo Alto Software partnered with marketing guru John Jantsch, creator of the proven Duct Tape Marketing System, in the developement of Marketing Plan Pro v11 powered by Duct Tape Marketing. The software has several outlines to help you tailor your marketing plan.

The 30-Minute Marketing Plan offers just the basics, a very simple plan that you can get done quickly. It is a good way to document your thinking, or just get started. It lets users who are already familiar with the Duct Tape Marketing System briefly summarize the main sections of the marketing action plan.
Click here to see a PDF of a 30 Minute Marketing Plan outline

The Basic Marketing Plan is a modest marketing plan for the people who don’t have the time, or the need for an extremely detailed plan. You can start here, including such topics as internal Marketing Training, drafting your Marketing Materials, and more. You can Switch to the Standard plan later when you need to expand your marketing activities.
Click here to see a PDF of a Basic Marketing Plan outline for the same company.

The Standard Marketing Plan walks you through all the steps of the Duct Tape Marketing System. It includes the most detail, and breaks each task down into smaller steps for you to plan your marketing actions in detail.
Click here to see a PDF of a Standard Marketing Plan outline for the same company.

Article continues below advertisement

The marketing plan examples linked above show how the same company begins its marketing program with a simple action plan and then expands its plan and activities. Note that in each case the idea is to write a plan that serves just the needs of moment. It is an action plan.

Write the plan, take the actions, review the results. Keep what works, change what doesn’t, and expand the plan and the actions as the company grows.

• Click here to see a PDF of a 30 Minute Marketing Plan outline
• Click here to see a PDF of a Basic Marketing Plan outline for the same company.
• Click here to see a PDF of a Standard Marketing Plan outline for the same company.

Tagged as: Duct Tape Marketing, Marketing, marketing plan, Marketing Plan Pro, news, plan outline, strategy, writing a plan

RSS Hustle and Flow

At some point in your life, you are going to come up with a good idea. A really good idea. One of those “Million Dollar” ideas.

From the moment you think of this really great idea, you’re going to obsess over it. Ponder it. Adjust it. Hone it. And as you do, you’ll get more and more excited about how it’s going to revolutionize how the world looks at everything. It’s going to make the invention of sliced bread a mere footnote in the history books of inventions.

You’re really, really jazzed about this idea!!

To you, this idea is priceless. Its value defies measurability. Someone, somewhere is going to pay you millions and millions for this idea.

You’re sure. You’re positive. It’s going to happen.

Here’s the problem. An idea, rarely, makes money. Joe from Klout.com has got the formula right. Your great idea is still great, but unless you put in the work required to make it a great business… it will always be just a great idea.

And nothing more.

‘Chelle Parmele
Social Media Marketing Manager
Palo Alto Software