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Sunday, July 11, 2010

Public Relations Firm Marketing Plan

PRfect Greens


Executive Summary

PRfect Greens is a Eugene, Ore. based public relations firm that specializes in environmental PR. PRfect Greens' areas of specialty are crisis management, image creation and management of publicity events. All of these activities ensure the proper management of sensitive environmental concerns by companies who are not typically seen as environmentally friendly.

Typical clients will include mining companies, natural gas extraction companies, and lumber companies. These clients seek a professional firm to assist in their perceived public environmental image. PRfect Greens will rapidly gain market share through the use of specialized, innovative, customer attention.

By leveraging its competitive advantages, PRfect Greens will quickly grow its customer base. Having a very specialized skill set with a rich experience in environmental PR work will provide PRfect Greens with valuable insight that other PR firms are unable to offer. Additionally, PRfect Greens prides themselves on offering unmatched flexibility which will allow PRfect Greens to seamlessly meet any need a client may have.

PRfect Greens is a partnership of two industry professionals with years of experience and insight. PRfect Greens will leverage their skills, experience, and innovative approach to reach profitability by month 10, generating revenues of $245,000 by year three.

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