Taxi Service Marketing Plan

Premier Airport Transportation Service

Executive Summary

Premier Airport Transportation Service (PATS) is a Cleveland-based company that provides scheduled airport transportation within the Cleveland metropolitan area. PATS fills an unmet need. Currently, there are taxi services, public transportation and limousine service, but nothing in between. PATS' service is almost identical to a limousine service, other than using a true limousine vehicle and the high price. For most of the market, people appreciate the limousine services but cannot afford the price point.

The mission of Premier Airport Transportation is to provide the customer the finest airport transportation service available at a reasonable price. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.

PATS will be led to profitability by Sam Schlepper, a veteran of the transportation business. Sam has a degree in business and mathematics from Case Western Reserve University. Having spent years in the industry, Sam brings to PATS industry insight and the required skill set to make it a thriving company.

PATS will be focusing on families and business travelers. Both groups will likely demand PATS services. The families will utilize the service because it is convenient and less expensive than if they drove themselves and paid for long-term parking for their car. Business travelers will use Premier because it offers a limousine-like service where the traveler has a ride waiting for them when their plane arrives. Since the service level is fairly comparable to a limousine service, companies will encourage their workers to utilize PATS as a cost-saving measure.

PATS will easily gain market share by utilizing their competitive advantages that are based on a sophisticated, yet purposeful, incentive system for the drivers. The system incentivizes driver behavior to build new clients, turn one-time clients into long-term customers, receive positive feedback, and develop a team atmosphere among the employees in the company.