by Elizabeth Walker
Marketing Vision
The role of Marketing is to engage homeowners to make changes they may not have considered before: replacing their traditional toilets with the low-flow Niagara Flapperless model that meets or exceeds all municipal rebate criteria for water conservation.
Our goal is to convert 10% of toilets in the local municipal area in a 12 month period.
Our opportunity is to guide customers through a process from suspect (people who are qualified on paper) to identifying themselves as a prospect (someone who has asked for more information) to a customer (someone who has purchased) to a champion or referral source.
Go Green Together will coordinate the program with our partners – the City, retailers and the media – and fund 15% of the program.
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