Medical Transcription Marketing Plan

Elite Medical Transcription

Executive Summary

The challenge of reading a physician's handwritting--it is an urban legend. There is a need for medical transcriptionists, this is due to insurance company regulations requiring legibility for documents doctors create.

Elite Medical Transcription's mission is to provide the finest medical transcription service available. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.

Elite Medical Transcription offers high quality, low error rate, medical transcriptions. Elite Medical Transcription will concentrate on two market segments, physicians practicing alone or with a colleague or two, and small practices of psychologists. These two market segments are the most reliable consumers of outside transcription services. Elite Medical Transcription will also serve other parts of the market, which offer more sporadic service requests.

Through the use of sophisticated software, Elite Medical Transcription will offer accuracy and convenience not yet offered to the medical community in its area. Additionally, Elite Medical Transcription will have extensive training requirements for their staff, insuring highly qualified transcribers.

These competitive advantages, coupled with a growing market will allow EMT to quickly gain market penetration. Elite Medical Transcription will be profitable by month eight and have a net profit of $35,000 by year three.