Colloquy Grog Shop
Executive Summary
Colloquy Grog Shop is a unique local bar/coffee/tapas house that provides a friendly, effective place singles can meet. Colloquy Grog Shop is not your typical bar where people go to meet other singles, it has a unique service called the structured conversation system that is quite effective for allowing singles to meet each other and provide them with valuable insight into the other person through reflective conversation.
The structured system provide an atmosphere that lowers inhibitions and breeds confidence, allowing singles to meet other singles and gain insight into their personality by way of thoughtful discourse. Meeting people is one of the biggest hurdles for 25-45 year old singles. Colloquy Grog Shop provides this group with an effective solution to this problem. Colloquy Grog Shop will reach profitability by year two and will have earned comfortable profits of by the end of year three.
1.1 Objectives
The objectives for the first three years of operation include:
- To create a local tavern/coffee shop whose primary goal is to exceed customer's expectations.
- To increase the number of clients by 20% per year.
- To develop a sustainable start-up business surviving off of its own cash flow.
1.2 Mission
Colloquy Grog Shop's mission is to provide a neighborhood bar/coffee shop where single people can meet. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.
1.3 Keys to Success
The keys to success will be to constantly address our customer's needs.
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