Event Planning Marketing Plan

Corporate Retreat Professionals

Executive Summary

The Corporate Retreat Professionals (CRP) is an event planning company specializing in corporate customers. CRP will offer two types of services; retreat training services as well as product launch event planning. The retreat training services will be either leadership development training or team skills training. For both types of retreats, CRP can take care of the planning of the event, as well as actually hosting the training through the use of one of CRP's strategic business partners.

The mission of the Corporate Retreat Professionals is to provide companies with the highest level of event planning. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.

The corporate market for event planning is steady and profitable. For some large companies, economic downturns means cuts in training. This is only the case for shortsighted companies however. The benchmark companies may trim down the work force during a downturn, but they do not cut funds for training. They recognize that investments in human resources is always a good investment. CRP intends to profit nicely from this intelligent business strategy. Additionally, even in times of economic downturn, companies still have product launches and will still need someone to organize these events. In short, the need for corporate event planning/ hosting services rarely diminishes, it is a steadily increasing demand that CRP will capitalize on.

Corporate Retreat Professionals' projected growth rate is over 100% through year three and will have profits as a function of sales over 11% by year three. By the beginning of year two CRP will have four employees.