The Metolius Agency
Executive Summary
The Metolius Agency is a Concord, New Hampshire based graphic design and visual communication firm. Metolius will be concentrating on corporate identity of established companies. The targeted customer is a small- to medium-size company that has been established for five to 15 years. The company has done well with the business so far, but they are in need of a new corporate identity to allow them to move to the next level.
Metolius will operate out of a small but nice office in the downtown area. For months one through seven, Kiev Lartiste will be the sole employee. By month seven, Kiev will be hiring an assistant to help with some of the design work as well as administrative details.
Metolius will offer companies a unique perspective regarding corporate identity and visual communication. Kiev has a unique background where he has both business skills as well as creative skills. Most firms come solely from creative backgrounds. While this is useful for the crafting of logos and other devices of visual communication, it lacks the intuitive business mindset that Kiev brings to the firm. This competitive edge allows Kiev to bring both an aesthetic design focus as well as a practical, quantitative mindset that adds value to the service offerings. This is useful since the clients are more business oriented.
Metolius will rapidly grow its customer base by providing clients with well-priced projects due to reasonably low overhead, creative, practical designs that add more value than competing graphical art firms, and superior customer attention. The Metolius Agency will reach profitability by month nine and will generate $27,347 in profits by year three.
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