Laundromat Marketing Plan

Campus Laundry

Executive Summary

Campus Laundry (CL) is a full service coin-op laundry (washing, drying, and folding) service dedicated to consistently providing high customer satisfaction by rendering reliable machines and furnishing a clean, enjoyable atmosphere at a competitive price.

Currently, there are a couple of Laundromats that serve the Ann Arbor, University of Michigan campus, however they tend to be quite run-down. In addition to having a clean facility that strives to ensure complete customer satisfaction, CL will be set up to provide an environment conducive to studying. This will be accomplished by having ample desks for customers to use while they are doing their laundry. CL will also provide a wireless digital subscriber line (DSL) solution for customers to use. The wireless DSL will be inexpensive to set up and maintain, yet offer significant value for the waiting students.

CL will also offer a coffee shop with light food offerings to encourage people to stay longer stays and spend more money. The margins for the coffee shop are quite good so it will offer a good source of revenue. The on-staff Laundromat operator will be able to service both the Laundromat and the coffee bar at the same time. During peak times CL will have a second staff member serving the bar exclusively.

Campus Laundry's mission is to provide the customer with the most pleasant laundry experience in the Ann Arbor area. We exist to attract and maintain customers. With a strict adherence to this maxim, success will be ensured. Our services will exceed the expectations of the customers.

The market research indicates that a clean, quiet Laundromat is in large demand for the Ann Arbor area. Currently, most of the Laundromats have a wait for usage of the machines, and these are the dive shops. Having a superior service will allow CL to quickly gain market share.
Sales Forecast
2003 2004 2005
Sales
Students $65,225 $165,443 $187,887
Low income customers $13,045 $33,089 $37,577
Total Sales $78,270 $198,532 $225,464

Direct Cost of Sales 2003 2004 2005
Students $22,829 $57,905 $65,760
Low income customers $4,566 $11,581 $13,152
Subtotal Direct Cost of Sales $27,395 $69,486 $78,913