Executive Summary
The Art Sentry (The Sentry) is a professional art packager and installer serving both the residential and corporate markets.
Dan Klutz, the founder and owner, is a 12-year industry veteran who designed a new and innovative packaging system while working with the Cleveland Museum of Art that has since been adopted by seven other national-class museums. Dan will be offering his skills to the Cleveland, Ohio art aficionado market.
The Art Sentry's mission is to provide the customer with professional packaging and hanging services for artwork. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.
Currently, the art packaging/installation market is relatively small. There are several generalists that perform similar work, however, their skill level is generally not adequate to ensure the safety of valuable artwork. The necessary skills take time to develop, and Dan, who possesses these skills, will leverage his experience as a competitive advantage.
Through superior service and customer attention, Dan will steadily grow The Art Sentry's market share, generating $64,000 in revenue by the end of year three.
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