by Duct Tape Marketing Coach
Marketing Vision
We want to be seen by our customers as the insurance policy against plumbing problems and the expert that can help them take their homes to a higher level of energy savings. Good for them, good for us, good for the planet.
1.1 Gap Dashboard
For a start we have made some optimistic forecasts in the following Gap Dashboard table. As the year goes by we'll be able to compare how we've actually done against our projections. Once we enter the actual numbers we'll be able to see the gap between forecast and result. The gap might be a tiny crack, or a bridgeable ditch, or an abyss, or a nice ridge where we've exceeded our forecast.
Gap Dashboard
Year 1 Year 2 Year 3
Personal Goals
New certification 2 2 1
Business Goals
New Diamond accounts 154 160 170
New construction installations 51 60 75
Tactical Goals
Update website 1 1 1
Actively solicit testimonials 50 50 50
Strategic Goals
Develop long-term relationship with local real estate developers 3 2 2
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